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Toss Beer, | International Design Awards Winners

Toss Beer

UniversitySavannah College of Art and Design

Lead DesignersMichelle Puri

Prize(s)Gold in Print / Packaging, Silver in Print / Corporate Identity Rebranding

Entry Description

This beer packaging design was inspired by Javanese Wayang puppetry. The puppet shows are usually centralized around the hindu Mahabharata, so I've decided to tell that story through the illustrations of the beer in the style of Wayang. When choosing the name, I wanted to call it something that would be recognized by local Javanese people, and "toss" is a very casual way to say cheers amongst friends and family. With the logo, I wanted to show iconic elements of Wayang puppetry, so we have the shape of the headdress you would usually see in Wayang and a snake which is commonly used in shows.