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PROUD SPORTS is a sports brand based in the United Kingdom, dedicated to encouraging the LGBTQIA community to participate in sports freely and proudly, regardless of their sexual orientation.
The inspiration for this logo design is drawn from the winding trails of cross-country running, incorporating the brand's initials, PS, into the design. Given the LGBTQIA nature of the brand, we aim to imbue this logo with a diverse and welcoming visual effect. Therefore, in the color scheme of the logo drafts, we boldly utilize various sets of rainbow gradients to express diversity.