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CHEECI is the most influential art coating brand in southwestern China. The LOGO is composed of the letters CHEECI intricately nested within a halftone-processed letter C. Through the application of the halftone pattern, it visually represents the process of transforming art coating from nothing to something. The density and arrangement of dot textures also convey the posture of paint molecules dispersing and aggregating. By employing varying proportions and combinations of the halftone pattern, it brings forth a solid visual impression and an exceptionally strong visual impact for the brand.