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MFIT Rebrand, uwu studios | International Design Awards Winners
MFIT Rebrand, uwu studios | International Design Awards Winners
MFIT Rebrand, uwu studios | International Design Awards Winners
MFIT Rebrand, uwu studios | International Design Awards Winners
MFIT Rebrand, uwu studios | International Design Awards Winners
MFIT Rebrand, uwu studios | International Design Awards Winners
MFIT Rebrand, uwu studios | International Design Awards Winners
MFIT Rebrand, uwu studios | International Design Awards Winners
MFIT Rebrand, uwu studios | International Design Awards Winners
MFIT Rebrand, uwu studios | International Design Awards Winners

MFIT Rebrand

Companyuwu studios
Lead DesignersZiqi Liu
Design TeamLu Chen
Prize(s)Gold in Print / Corporate Identity Rebranding, Silver in Multimedia / Brand Identity
Project LinkView
Entry Description

My rebranding of the Museum at FIT in New York introduced a contemporary vibe. Drawing from classic button patterns and garment techniques, I devised a versatile geometric design framework, using buttons as symbols for connection and unity — reflecting the museum's dedication to diversity and creativity. This transformation incorporated a flexible visual system with a fresh, vibrant aesthetic. To capture the dynamic essence of the fashion industry, I utilized Processing for code-driven design, generating a myriad of unique patterns, encapsulating fashion's ever-evolving spirit.