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The “Embracing Masculinity” campaign is about pushing men to fearlessly embark on journeys to uncharted territories, even exploring the vast cosmos. Realizing that construction workers are fearless, hardworking men that build our communities. It’s about understanding our interconnectedness is due to brilliant engineers like Tesla, who contributed to the electrical system. Honoring firefighters and their unwavering courage & sacrifice. And finally, it’s about the warriors and soldiers who selflessly serve(d) to protect us. Bridging gaps between men & women to show we all have a role to play.