EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Product: Yenbai Rose Apple Liquor - a local specialty from the Northwestern highlands of Vietnam.
The name "mê mê" (deeply intoxicated) encapsulates the feeling not just of the unique taste but also the passion for the region.
The logo creatively uses repeated letters "M" and "E," incorporating traditional costume Northwestern patterns. The repeated "mê" combined with an inclined effect captures the essence of being intoxicated, experiencing the unique local flavors.
The typography style adds surprising glints of light and darkness to the letters, reminiscent of Northwestern ethnic patterns.