IDA 2024 NOW OPEN -- Early Bird Deadline May 30, 2024
Designers use straightforward, mediocre, and superficial visual language and text to output the content to readers. And the audience receives directly what the designer wants to convey. In this book, I want to clarify that designers can create infinite possibilities for the audience to imagine, instead of limiting the audience’s thinking . Today, designers need to use design elements smarter, and they also need to trust their audiences to “imagine” and “feel” the beauty behind their designs.