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"Blossom" is a branding design and optimization project for a small flower shop that does not have a physical store space and sells flowers along the streets. The logo of "Blossom" has three forms, starting from the overlapping letters constrained by the city and then stretching out to display the complete word. Finally, it blossoms into a flower-shaped "O." The illustrated part of the decoration card adopts "flowers growing in the city." The vase is designed in the shape of a building, with corresponding flower species indices as the windows to show the concept of a city-grown flower shop.