BRIEF: To design a flagship store for Tsumori Chisato, acclaimed fashion designer. ISSUES: Offer an enticing bricks-and-mortar shopping experience, accommodate an unorthodox floor plate. SOLUTION: The concept for this design was 'dreamscape'. Surrealist elements such as striking neon, distorted shapes, melting lines, concave walls and the juxtaposition of natural and man-made materials were woven into the design, disorienting and unsettling users of the space. SUSTAINABILITY: Rammed earth, applied metals, pineapple leather, recycled acrylic, vintage furniture and LED lighting were specified.