EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Ordinary objects, ubiquitous in our daily lives, often have little to no branding. Zero is an imaginary brand—combining science and humor—that crafts ordinary products for extraordinary atmospheres–zero gravity, to be precise. The Zero Kit contains 14 products, all of which are denoted by a unique code. The Kit comes with a handy user manual, enlisting the functionality of each product. The products’ names suggest what sets them apart from normal brands. From (Inter)Stellar Super Glue to Equinox Eraser, each Zero product has features that are out of this world.