EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
CURV is the world's tallest Passive House—the leading standard for energy-efficient buildings. Etho designed, wrote, and art-directed 'The Shape of a New Era' to showcase this achievement. The imagery was given a dream-like quality, while technical specifications were styled like those of high-performance cars or computers. The book's design reflects the timeless yet cutting-edge nature of the building, with a modern typeface that emulates its shape. Its linen cover, awash with a dawn-like gradient, symbolizes the title and highlights the Passive House's benefit of ultra-filtered air.