EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
This packaging is designed as a gift box for the Hongkong 2022 Maxim Mooncake. This design boasts a dark and golden color code that exudes sophistication and luxury. Inspired by traditional Chinese book covers, the logo evokes a sense of nostalgia. The threads in the background, symbolic of the "linkage between people," embodies the essence of the Mid-Autumn Festival, where friends and families reunite to celebrate under the radiant moonlight. Opening the gift box is like stepping into another realm. The inner illustration tells the tale of a legendary Chinese Mid-Autumn Festival folklore.
2023 LONDON DESIGN AWARD/Silver Winner
2023 GDUSA AMERICAN PACKAGE DESIGN AWARD/Winner of Food Packaging
2023 CGDA VISUAL COMMUNICATION DESIGN AWARD/Bronze Award
2023 CGDA VISUAL COMMUNICATION DESIGN AWARD/Finalist Award
2020 DESIGN INTELLIGENCE AWARD/Honorable Mention