FEM Fitness

A branding service for a fitness centre that is exclusively made for women with female-only customers and personal trainers. The brand name "FEM" is taking the initials of "Femininity Empowers Movement" to embrace the brand's core values and to raise awareness of women's well-being, so as to evocate a culture of naturally beautiful and empowering femininity through fitness and workout services. The logo uses a unique pattern of curvy shapes to symbolise the idea of women's silhouette, with a subtle brand color of muted teal green, coral and grey to deliver a sense of softness and peace.

A global award-winning interior design studio by Matthew Li and Maggy Cheung was founded in 2013, with a team of talented and creative designers to enhance the quality of life through spaces that combine aesthetics and lifestyle with functionality and sustainability. We gather insights from research, experimentation, and experiences to create meaningful interior layouts and designs, and it is widely considered one of the unique practices to emerge in recent years.