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TOKYO GIANTS, Sony Music Solutions inc. | International Design Awards Winners

TOKYO GIANTS

CompanySony Music Solutions inc.

Lead DesignersKenichiro Shirota, Masaki Oshiro

Design TeamMinami Yoshimura, Keisuke Ozaki, Taro Nishimaki, Haruna Samejima, Keigo Mikami, Miki Ichikado

ClientTOKYO GIANTS

CreditsPhoto by Satoshi Minakawa

Prize(s)Bronze in Multimedia / Brand Identity

Project LinkView

Entry Description

The Tokyo Giants are Japan's oldest baseball team.
The year 2023 will mark the 89th anniversary of the founding of the team, and "89" means baseball in Japanese.

To make the 2023 season the "Year of Baseball," we set the season concept as "89 is my life.
The series of visual posters expresses the drama of baseball.

In addition, Giants Women's Baseball was launched.
For the first time in the history of the baseball team, a joint male-female visual was created.
The team's spirit of diversity was expressed.