EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
ETHO rebranded CURV, the tallest Passive House in the world—the leading standard for energy-efficient buildings. Other than the logo, all materials were created from scratch. The rebrand centered around four themes: 1. The Shape of a New Era: a series of sky-like gradients related to the Passive House benefit of ultra-filtered air; 2. The Future of Living: dream-like renderings and photography; 3. Technical Excellence: with specs borrowing the visual language of high-performance cars or computers; and 4. Luxury with Purpose: a high-end, refined look and feel, for the benefit of all.