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EVesto ensures seamless integration of EV charging into the business models of their B2B customers. They offer a low cost, no-commission, plug and play software in order to empower any business to venture into the world of EV charging. EVesto needed to launch a brand and website that wasn't too technical but still conveyed their values. We based the logo concept of EVesto on the Celtic Ailm symbol, representing strength and endurance. It conveniently resembles the Plus Sign which symbolizes positivism, power, and, in electrodynamics, the positive electric charge.