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Discomfort Design,  | International Design Awards Winners
Discomfort Design,  | International Design Awards Winners
Discomfort Design,  | International Design Awards Winners
Discomfort Design,  | International Design Awards Winners
Discomfort Design,  | International Design Awards Winners
Discomfort Design,  | International Design Awards Winners
Discomfort Design,  | International Design Awards Winners
Discomfort Design,  | International Design Awards Winners
Discomfort Design,  | International Design Awards Winners
Discomfort Design,  | International Design Awards Winners

Discomfort Design

UniversityPratt Institute
Lead DesignersLingfei Cao
Prize(s)Gold in Print / Books
Entry Description

Discomfort Design investigates the study and use of discomfort in communication design. This book collects all my thesis about discomfort design and explores possibilities of using discomfort in publication design. The book should be read from back to front, right to left. To control discomfort levels, when you open the book, you can see the instruction and the "Is it the first page?" sign to tell you how to read it and where to start. When flipping pages, slight slopes of the papers change while sections change. The slight slopes give people a different and strange feeling when touching it.