Starbucks turned to Taylor Creative Impressions to create a modular sign system that added sophistication and elegance to their brew classes and tasting experiences. The bar top and freestanding sign holders provided clear information and created a fun, engaging atmosphere that reflected Starbucks' passion and expertise. The material selections, such as walnut and copper, echoed the sensory cues associated with coffee, enhancing the experience. A successful partnership resulted in a visually stunning and highly functional sign system that added to the overall coffee-drinking experience.