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Helios and Supporting Marks, | International Design Awards Winners

Helios and Supporting Marks

UniversityIowa State University

Lead DesignersAndrea Quam, Pete Evans and Michael Ford (faculty)

Design TeamJohn Marquis, Ashtyn Hutcheson, Will Schuemann, Farah Khaleel, Carley Hagan, Megan Harms, Mia Marco

CreditsJohn Marquis

Prize(s)Silver in Print / Corporate Identity

Project LinkView

Entry Description

This dynamic mark for a fictional hotel was created to support a design proposal developed by an interdisciplinary design team of architecture, graphic, industrial, and interior design students. The design proposal answered a fictional RFP from NASA asking for place-making ideation for their Kennedy Space Center Visitor’s Center and surrounding area. The main Helios Hotel identity anchors the dynamic development of space-themed aspects of the hotel named Asteria and Luna. Collateral pieces demonstrate an engaging visual language immersing the viewer in celestial associations.