Arterials recent creative wayfinding project within the St Kilda Arts precinct, aimed to increase awareness of, and traffic between, the vibrant creative industries and communities based throughout St Kilda and surrounding areas, and enable easy wayfinding between popular pedestrian hubs. Identified as ST KILDA Arts Precinct, the wayfinding unites all creative industry locations, highlighting walking distances, accompanied by a simple “you are here” map. The 2.4 metre tall sculptural signs act as colourful beacons, attracting intrigue and encouraging walking throughout the precinct.