EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Collect the tea flavors of each region in the nature of the mountains, and freely contain them in one box. In the square inch of the package, the flexible tea fragrance and mountain atmosphere are retained, and a visual opportunity is carefully created to connect the urban humanities and the nature of the mountains through the public senses.
The visual design is based on the concept of "returning to the roots", comparing the outer box to the soil, and restoring the original ecology of tea rooted in the soil with the inner box, creating a minimalist sense of nature that is true and pure.