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2022 More Wine Campaign, Applied Underwriters, Inc. | International Design Awards Winners
2022 More Wine Campaign, Applied Underwriters, Inc. | International Design Awards Winners
2022 More Wine Campaign, Applied Underwriters, Inc. | International Design Awards Winners
2022 More Wine Campaign, Applied Underwriters, Inc. | International Design Awards Winners
2022 More Wine Campaign, Applied Underwriters, Inc. | International Design Awards Winners
2022 More Wine Campaign, Applied Underwriters, Inc. | International Design Awards Winners
2022 More Wine Campaign, Applied Underwriters, Inc. | International Design Awards Winners
2022 More Wine Campaign, Applied Underwriters, Inc. | International Design Awards Winners
2022 More Wine Campaign, Applied Underwriters, Inc. | International Design Awards Winners
2022 More Wine Campaign, Applied Underwriters, Inc. | International Design Awards Winners
2022 More Wine Campaign, Applied Underwriters, Inc. | International Design Awards Winners

2022 More Wine Campaign

CompanyApplied Underwriters, Inc.
Lead DesignersNate Wells
Design TeamRustie Kaster
ClientApplied Underwriters, Inc.
CreditsPhotos by: M&G Studios Inc
Prize(s)Gold in Print / Direct Mail
Entry Description

The first piece used a play on the expression “see the world through rose-colored glasses,” and had an actual pair of glasses with rosé wine–colored lenses that folded out as the mailer was opened. It featured an eye chart, but hidden in the chart was a secret message, revealed when wearing the glasses.

The second mailer landed one month later. It began as a standard-sized wine bottle, then expanded to be comically large, with a long label extolling the virtues of wine. The other side featured a long pour of wine, and along the way it called out the steps to earn more wine with Applied.