EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
A reimagined brochure set of collectibles at different zones and a navigational map encouraged visitors to move through festival activities and build a festival atmosphere in response to the festival’s objective of exploring the functioning cultural precinct. A participatory mechanism in the form of red filter glasses was added to spark curiosity and encourage digging deeper into the site through the details of the brochure after capturing attention quickly with large bold red typography.