EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Katsuno, a family-owned business in Japan, sought a new packaging design for their embroidery kits to appeal to future generations. The kits have been created in a book format for easy access and display, featuring illustrated characters on the packaging, including a grumpy lion, a pair of matching toucans, and a sleepwalking hedgehog atop a cactus, all taking pleasure in the mundane. This new design has successfully appealed to contemporary consumers, allowing them to share the joy of embroidery while paying homage to the past and leaving “threads” for the future.