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Seeking to revolutionize the experience of one of the oldest drinks in history
The most widely consumed beverage in the world next to water, tea is still largely produced and distributed much as it was two centuries ago, often at the expense of freshness. Gen is a tea-commerce company that is seeking to revolutionize the experience of one of the oldest drinks in history by bringing it directly to the consumer. Frames has designed a bold new identity, packaging and website for the online retailer that will help establish it as a global brand.