EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
The design team was driven by Persea’s unique location in Vista, California, north of San Diego. The city of Vista is known as the “avocado capital of the world.” The vision for the project was inspired by the thriving agricultural production in the area, as well as the evolving craft beer industry. The team's scope of work included wayfinding and identity signage including the leasing office, pool area, fitness center, golf lounge and clubhouse. The signage system goes beyond the logo mark to include an array of materials, colors, patterns and textures to enrich Persea’s sense of place.