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Bright Side Goods is an eco-friendly brand that creates products for homes made from recycled or upcycled materials. The project aims to design a visual design system that reflects the brand's values and stands out in a crowded market. The final logo design uses a combination of a lamp and a chair to represent the furniture company and features a heart-shaped B. The brand targets urban dwellers and eco-conscious people between the ages of 24 and 55.