This paper promotion for Neenah® highlights well-known ballets, Swan Lake and Don Quixote. A scene from the ballet is shown in the form of a tunnel book to make the promotion a more immersive experience. The promotion also includes a brief summary of the ballet and is packaged with colors and designs which represent each ballet. This paper promotion not only serves as a unique way of promoting Neenah paper, but also serves as a collectible for the recipient.