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Xiaohongshu 2023 New Year Gift Box , Xiaohongshu | International Design Awards Winners
Xiaohongshu 2023 New Year Gift Box , Xiaohongshu | International Design Awards Winners
Xiaohongshu 2023 New Year Gift Box , Xiaohongshu | International Design Awards Winners
Xiaohongshu 2023 New Year Gift Box , Xiaohongshu | International Design Awards Winners
Xiaohongshu 2023 New Year Gift Box , Xiaohongshu | International Design Awards Winners
Xiaohongshu 2023 New Year Gift Box , Xiaohongshu | International Design Awards Winners
Xiaohongshu 2023 New Year Gift Box , Xiaohongshu | International Design Awards Winners
Xiaohongshu 2023 New Year Gift Box , Xiaohongshu | International Design Awards Winners
Xiaohongshu 2023 New Year Gift Box , Xiaohongshu | International Design Awards Winners
Xiaohongshu 2023 New Year Gift Box , Xiaohongshu | International Design Awards Winners
Xiaohongshu 2023 New Year Gift Box , Xiaohongshu | International Design Awards Winners

Xiaohongshu 2023 New Year Gift Box

CompanyXiaohongshu
Lead DesignersREDesign@Xiaohongshu
Design TeamMengchao Lu, Chenjing Zhang, Biyun Zheng, Zijian Chen, Hui Li, Huiyu Yan, Yujia Zhou, Ouni Tan, Zhaozhan Dong,Liangchen Feng,Guo Yu,Zijian Hu
Prize(s)Silver in Print / Packaging
Entry Description

The gift box include a satchel, blanket, doll, agenda book and red packet.
We put the gift in the satchel, which simplified the outer packaging.

Special materials such as fluffy and suede are used in the design of satchels and other gifts, echoing the feeling brought by the rabbit image in terms of texture and touch.

The theme of the gift box is " \Hao / \Hao / 2023", the superposition is often used to express beauty and completeness in Chinese context. The design of the gift box revolves around the concept of "double", with pairs of rabbits and superimposed words throughout the design.