EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Bamboo slips liquor connects history, ancient Chinese calligraphy, sustainable material, and zen culture together. This design centers around “Zen,” using black as the main product color to emphasize purity and profoundness. The design blends the cultural reading experience with the purity and excellence of the liquor together, uncovering the rich story which blossoms at every sip of the liquor.
This is also the first Chinese liquor to use a non-label design. All the materials of the design are sustainable and reusable, which solves the recycling dilemma common to the liquor industry.