Clif Bar 2 Mile Challenge

CompanyClif Bar & Company
Lead Designer
Prize(s)2nd Place in Print / Direct Mail
Entry Description

Currently, 40% of urban trips are less than 2 miles, and cars are used for 90% of those trips! The Clif Bar 2 Mile Challenge hopes to inspire necessary change by both challenging AND providing solutions for hurdles folks may have for not riding their bikes for short trips. Goal: less oil, less money — more fun!


Mark Boediman was born and raised in Indonesia. In 1998, Mark came to San Francisco to study graphic design at the Academy of Art University where he graduated in 2003, under the guidance of Mary Scott. Before joining Clif Bar & Company as their in-house Graphic Designer, Mark interned at Michael Osborne Design.

Mark has won numerous awards, and his work has been featured in publications such as Graphic Design USA, HOW, and Rockport Publishers.