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“ Zan Cuo Ren ” is a Minnan folk market brand. Taking Xiamen tourism as an entry point, it integrates Minnan culture with Xiamen tourism, promotes the inheritance and development of Minnan culture, and enables more art forms to be passed on. The concept of “Zan Cuo Ren” comes from myself, because I am an authentic South Fujianese in Xiamen. I want to make the traditional culture of South Fujian more vigorous, younger and more personalized through design.