IDA 2024 NOW OPEN -- Regular Deadline October 31, 2024
IEX, a new US-based stock exchange company founded to help level the financial playing field, was looking to raise awareness. Goods & Services’ innovative, fun, and smart campaign accomplished the goal, in new and surprising ways. We considered IEX’s desired goals and the creative challenges and possible solutions for each, ultimately “Let’s make a beer” started to make a lot of sense for many reasons. Making a beer was a clever way to literally put that liquidity into people’s hands and create a tangible (some would add delicious) good out of an intangible, decidedly flavorless idea.