Fresh HHSA Medicare - Live Well campaign

We created the campaign Live Well. We utilized simple messages understood in each language with slightly a double meaning such as: "Vive la Vida" (Live the life), A tú Salud! (to your health!), and 健康平安 (Be health and safety). They aim to say Live your life as to be happy and healthy and at the same time stating that you can be healthy and happy when getting full free Medical coverage for certain California . We also highlighted and strength the message "regardless of their immigration status".

We received an impressive reception from the public and an unexpected great minority response!

Ariel Freaner is the principal and founder of Freaner Creative & Design, with over 35 years of experience in creative development, illustration, and design. His award-winning, San Diego-based full-service firm offers creative, digital, and graphic design services to clients in North America, Latin America, and abroad. It specializes in web and app design, editorial and print design, brand development, online marketing, and 3-D development. Freaner Creative recently received several Graphis Awards, including platinum, gold, and silver, as well as two Emmy awards and four Emmy nominations.

EMMY, IDA, AIGA, Graphis, Davey, Telly, DNA Paris, Graphic Design USA, American Advertising Awards, The One Club for Creativity, IF Design, and World Brand Design Society among many others.