IDA 2024 NOW OPEN -- Early Bird Deadline May 30, 2024
For years, PepsiCo has partnered with the UEFA Champions League (UCL) to create unforgettable events for the UCL Final. In years past, PepsiCo has welcomed corporate guests at the UCL Final in the host city. This year, with the Coronavirus pandemic limiting travel, celebrating the big event required even greater creativity to pivot from the usual strategy to dream up and execute a virtual event that would still bring PepsiCo partners the excitement of the football final. This year, PepsiCo created a world-class live pre-match sports broadcast, The Champions Show.