Miramare New Logo and Identity

The Studio has conceived an articulated graphic system that provides a plurality of possibile different uses and expresses deep connections with the place, its history and its symbols. An open sign evokes the outline of the pier, while on the conceptual level it denotes the opening up of the museum to the city, as well as to the whole world. The upper pictogram contains a contemporary-style reference to the historic emblem of Maximilian of Hapsburg. Finally, the choice of the Pantone 206 red color as the dominant feature of the new identity, charge it with a strong and regal connotation.

Founded in 1997, Migliore+Servetto is a Milan-based studio that works globally. Ico Migliore and Mara Servetto work with an international team of designers to create projects on various scales for institutions and companies – from site-specific installations to interior design, from museums to retail, from urban design to corporate identity. Ico Migliore is Professor at the Politecnico di Milano and Chair Professor at Dongseo University in Busan (South Korea), while Mara Servetto is Visiting Professor at Joshibi University in Tokyo.

The studio has received numerous awards for research-based projects in the field of interior and spatial design, in particular for those related to the setting up of permanent and temporary exhibitions, including: 3 Compasso d'Oro ADI (ITA), 2 German Design Award (GER), 3 FX Interior Design Award (UK), 13 Red Dot Design Award (GER), 2 International Design Award (USA), 1 City-Brand&Tourism Landscape Award, 1 Honorable Mention in the category Exhibition or interior design at the annual CNAPPC Ceremony (National Council of Planners, Designers and Conservatives) (ITA).