If a toy breaks down, it can be repaired, but many people do not know the toy repair company and the toys are being thrown away indiscreetly. This causes environmental pollution. There is a 'Kinis Toy Hospital' that repairs toys in Korea, but it has a problem of lack of lack of recognition. In addition, there is a problem of inconsistent expressions and lack of online promotion due to the lack of a brand concept in public relations. The goal is to rebrand Kinis Toy Hospital, which has a problem of lack of recognition, and finally promote Kinis Toy Hospital.