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Gender Power In Online Marketing Programme, | International Design Awards Winners

Gender Power In Online Marketing Programme

UniversityNational Taipei University of Technology

Lead DesignersSu Chia-Ling, Huang Yi-Ting

Design TeamHsu Chih-Chieh, Lee Wen-Tzu, Wang Xiao-Bin

Prize(s)Gold in Print / Key Art, Bronze in Print / Posters

Project LinkView

Entry Description

The flowers "Gladiolus" and "Erica arborea" bring out the bravery and strength of women. Pollens spread and influence the surrounding area, just like the multi-channel integrated marketing of new media. Pollen dispersion also symbolizes the growth of gender power.
We use three-dimensional flowers and spatial sense of pollen dispersion on visual expression to show the elegance of women and new media technology.