We designed and curated a campaign for the SWA Awards celebrating Screenwriters of the Indian Entertainment Industry. The campaign was designed keeping in mind the aesthetic finesse and profundity associated with the art of writing and also the glamour of the entertainment industry. The task was to promote the much-underrated fraternity of screenwriters in alignment with the cause of the Screenwriters Association of India. This was done by creating a sublime design which gave the organization and the event a comprehensive and consistent brand identity.