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The Crazy Cart, or in Spanish "El Carrito Loco" is Calimax's spokesperson back to life.
The Cart was reimagined with high-tech futuristic and racing car elements to make it impressive and high-tech. His wheels are potent, and its line is sleek. He also has a source of energy, knowledge and other surprising things coming from the center of his body with the Calimax symbol, giving him a bit of a superhero appearance.
On the other hand, our character also has cartoon-like characteristics such as his big eyes, movements, and physical abilities like stretching his wheels to act like hands.
Ariel Freaner is the principal and founder of Freaner Creative & Design, with over 35 years of experience in creative development, illustration, and design. His award-winning, San Diego-based full-service firm offers creative, digital, and graphic design services to clients in North America, Latin America, and abroad. It specializes in web and app design, editorial and print design, brand development, online marketing, and 3-D development. Freaner Creative recently received several Graphis Awards, including platinum, gold, and silver, as well as two Emmy awards and four Emmy nominations.
EMMY, IDA, AIGA, Graphis, Davey, Telly, DNA Paris, Graphic Design USA, American Advertising Awards, The One Club for Creativity, IF Design, and World Brand Design Society among many others.