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RSM Design teamed with Frontier Real Estate Investments to develop the naming, logo and brand character for a dynamic new market hall. The “Rodeo” name is intended to invoke the excitement and vibrancy that this project radiates, with “39” representing the location and state route number.
The exterior murals, designed and installed in house by RSM Design, consist of 3 pieces of art that span over 2,500 sq ft of wallspace. RSM Design used large wall mural installations as primary wayfinding elements. The goal of this concept was to create visual landmarks as well as beautify the neighborhood.