EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Crosta is an interactive experience that shares baking and bread-making culture, by creating a connection between past and present through active and engaging participation.
The advertising campaign focuses on the artistic aspect of bread.
Each poster communicates a different point of view to tell a story about bread and its values. The aim is to create artistic compositions with different forms of bread; associating them with the richness of our traditions, the diversity of the society and the balance of our community.