The packaging design developed for the new range of powder detergent, Skip Perfect Black / Perfect White, for black and white clothes, shakes the category standards and borrows technology codes from the cosmetic universe: a very elegant and clean typography and icons that reveal the technology behind the product in a calm and abstract way, opposing to the common approach the subject is usually default — which is, a visual demonstrating the “aggressive” effectiveness of the product. Even the back panel presents product results in a more contemporary way than in the general laundry arena.
A plus is the packaging effect caused by the chosen substrates, combining the matte printing process with the glossy silver texts that are actually, its very own background material, reinforcing the product premium positioning.
Casa Rex is a design house with operational bases in São Paulo and London. Working on a range of global projects for consumer brands at the same time as free experimentation with ideas, the design house can't-be-boxed in the traditional "agency" or "design studio" terms. To know more, please access: http://www.casarex.com