Share on Social Media

Panorama St Paul's, London, Socrates Communications | International Design Awards Winners

Panorama St Paul's, London

CompanySocrates Communications

Lead DesignersAndrew Derrick

Design TeamSocrates - Andrew Derrick, Holly Cadby; We Are Cognitive - Sarah Verrall, Fran Morton, Alex Hedworth, Jackie Miller, Mark Daydy

ClientOrion Capital Managers

CreditsProduction: We Are Cognitive

Prize(s)Bronze in Multimedia / Animation

Project LinkView

Entry Description

Part of the launch of 556,000 sq ft of brand-new headquarters workspace in the City of London, the teaser film for Panorama St Paul’s challenges the somewhat traditional real estate market film. Moving away from the standardised CGI flythrough and avoiding death by specification, the film seeks to educate the viewer in a multi-sense manner. The solution was to embrace animated storytelling, presenting complex information in a digestible format. Remarked as never before seen in the industry, it has gained much positive traction, laying the groundwork for further brand storytelling to follow.