EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Share on Social Media
SHUSH!, Redbank Beijing | International Design Awards Winners
SHUSH!, Redbank Beijing | International Design Awards Winners
SHUSH!, Redbank Beijing | International Design Awards Winners
SHUSH!, Redbank Beijing | International Design Awards Winners
SHUSH!, Redbank Beijing | International Design Awards Winners

SHUSH!

CompanyRedbank Beijing
Lead DesignersMarwin Ma
Design TeamQianli Ma, Zhixuan Li, Xiaolin Liu
Client360 QIKU
Prize(s)Gold in Print / Print Advertising
Entry Description

N6 PRO, a 360 mobile phone, its biggest function is "noise prevention".
Our creative concept is: "Whenever you make a phone call in any noisy environment, someone will clam the noise and make the world quiet down." We found three representative noisy places in China: 1. food market, 2. train station, 3. big noodle restaurant, to highlight that under such noisy environments, the mobile phone still enables you talk freely without interruption. All the noisy people or animals in the environment are calmed by a "hush" gesture, creating a quiet speaking environment for the telephone user.