The Russian Industrial Design Day event's corporate identity was based on the cube logo, this year's Pantone color scheme, and a semi-formal presentation tone. The cube, symbolizing the basic form of most surrounding objects, reflects the variety of materials in the design: from the luminous matte cube inside to the framed metal cube on the outside. The event is timed to the World Industrial Design Day - June 29, in this regard, the name of the event is written in English, and the date and venue are indicated in Russian.