Puppet theater is a representative traditional performing art in Taiwan. At the same time, it holds the important mission of inheriting Taiwanese history and culture while facilitating international cultural exchange. 2021 Yunlin International Puppet Theater Festival adopts themes and unique visual signs in from classic puppet theater roles and comic clown , the key visual interprets relations between puppet theater and the public that cross different times. And by comprehensive branding, enabling it to reach a wider age range while reinforcing the public’s cultural identity and connection.