EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Pataka Since 1996 serves as a depiction of my personal brand, in the form of chocolate packaging. "Pataka", meaning firework/firecracker, highlights my Indian roots & cultural background - as a North Indian born and brought up in South India, constantly influenced by the West. This has played a massive role in helping me create and understand my identity, from the way that I dress to my behavior and choices. Academia and skills aside, this is who I am. As the design states, I believe that I am 50% loud, 50% colorful, and 100% magical.