EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
The task was to create a set of social media assets (static and video) for a client to launch on their paltforms, using Twitter, Instagram, Facebook or Snapchat as primary tools. For this project, the chosen brand is Atomic, an Austrian ski brand that is a pioneer in the industry and strives to "make every skier a better skier". The campaign consists of two launches, the first set of deliverables would set the tone for the brand, and the second set follows the #AnAtomicStory. The purpose is for the audience to engage even more with the brand and what it believes in.