IDA 2024 NOW OPEN -- Extended Early Bird Deadline June 30, 2024
Share on Social Media
48° NORD Rebranding,  | International Design Awards Winners
48° NORD Rebranding,  | International Design Awards Winners
48° NORD Rebranding,  | International Design Awards Winners
48° NORD Rebranding,  | International Design Awards Winners
48° NORD Rebranding,  | International Design Awards Winners
48° NORD Rebranding,  | International Design Awards Winners
48° NORD Rebranding,  | International Design Awards Winners
48° NORD Rebranding,  | International Design Awards Winners
48° NORD Rebranding,  | International Design Awards Winners
48° NORD Rebranding,  | International Design Awards Winners

48° NORD Rebranding

UniversityArtcenter College of Design
Lead DesignersYiyin(Kenny) Zhang
Prize(s)Honorable Mention
Entry Description

The Breitenbach landscape hotel 48° Nord reinterprets the traditional Scandinavian hytte and proposes a holistic and a true ecotourism experience in Alsace. 48° Nord is not to build a hotel, but to create a place to live, a habitat that welcomes people to reconnect with wild nature and encounter a new universe in unique surroundings. The goal of 48° Nord rebranding project is to build an intimate and approachable identity system that could vitalize the sensibilities of the brand, and take people on a sensual journey by experiencing a very essence of nature’s qualities.